Marshall - 5:03 pm on Feb 24, 2012 (gmt 0)
Been down this road.
If you do not have an actual registered copyright on the content and pursue legal action, all you are entitled to is actual loss and "reasonable" attorney fees. You are not, however, entitled to additional compensation such as a portion of any revenue they may have earned as a result of the infringement or punitive damages. Copyright Law of the United States of America [copyright.gov]