wolfadeus - 2:35 pm on Jul 17, 2012 (gmt 0)

Don't over-do it; I have attended a "web-text seminar" once and it was plain silly. Some wannabe web expert telling you about keyword density formulas, perfect lenght, high number of nouns, etc. In fact, the texts and their (there we go again) style needs to be matched with your target audience and not with any form of standard to start with.