sundaridevi - 3:24 pm on Sep 19, 2011 (gmt 0)
The power of the DMCA is the threat of being delisted from places like search engines, social media, etc. Even if they are located in Russia or China, the DMCA can get them banned from Google and other USA based web service providers. If they are making money from adwords or adsense, this should get their attention.
Outside of the USA, EUCD (European Union Copyright Directive) provides similar protection.
Wheel's steps above are the lawyer steps. The layman's steps are.
1. Cease and Desist email (that's the first point he lists), with time limit and threat to file DMCA. Tell them they will be delisted from google, banned from adwords, adsense, etc. The Email Subject should be : CEASE & DESIST
2. If that doesn't work, send the C&D again, this time cc: the host provider (or do it the first time if you want to use the big stick).
3. Actually file a DMCA with google, yahoo, bing, etc
4. The violator will be notified and delisted
Once I had a violator who was a woman selling consulting services as a location expert. She consulted to a book author and sold them text from one of my web pages verbatim. I didn't C&D her, because I was waiting on my lawyer's advice. But I C&D'd about 100 people for that page at the same time I found her and learned that she had been giving people permission to use this text. I guess somebody told her, because every reference to that book with the stolen text was gone from her website and the book website within a matter of weeks. At that point DMCA no longer applied and I would have had to sue the book publisher, so I tried calling her in Boston a couple of times to let her know what I thought of charlatans and thieves, but she never answered the phone, so I had to let it go.
Conclusion: I've never had to go beyond 2. Step 2, shuts down 90% of violators and most host providers will voluntarily stop/refuse services if the violation is obvious. Most blog hosts will delete about 50% of the blogs immediately if you cc them. In the event you get to step 4, under the DMCA, if you haven't filed a lawsuit within a certain time period, they can request to be relisted, but I doubt many real violators would go so far, to steal content once they know you will fight them.