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Rugles - 6:45 pm on Aug 11, 2011 (gmt 0)


Because 90% of our vistors are American, we have had to make all the spellings on our Canadian based ecommerce website American. I have set the spell check for every computer in the building to US spelling so we dont accidently insert a "u" to a word.

Strangely, about once a year a Canadian citizen sends an angry email to us telling us to fix the spelling on our website! I reply with a long email telling them of our prediciment and that we have to do it this way.

I also took a Sharpie to my monitor and wrote "ZEE" above the screen. So that if I am reading off a UPS tracking number to a customer on the phone I don't say "1 - Zed". I did that once for a customer in Alabama and the guy was mystified at what I was trying to tell him. :-)


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