Planet13 - 7:47 pm on Jan 23, 2012 (gmt 0)

Just a quick question...

If you use the services that everybody else is using, won't you end up with the content that everyone else is using?

Maybe there is a way to tap into the expertise of people who have experience with a subject without having to shell out large amounts of money?

As a publisher, YOUR value comes from your ability to find such experts and get them to contribute. If you are able to obtain it with very little work, well, wouldn't your competitors just do the same thing?