JohnRoy - 4:38 pm on Mar 25, 2011 (gmt 0)
RE: have a decent site that has a chance to weather Google updates
This is a little off topic, but might be of some interest in this discussion.
By the time I reached the goal to rank in AltaVista, Google took over.
I survived because half the income was not involved nor related.
Then I rode the wave of Google for a while. Until they penalized anybody using the methods an outsourced 'seo specialist' did without my permission (=bulletin board spamming).
I survived because 70% of the income was not involved nor related.
A nice fortune was spent on a broad niche which skyrocketed for a very long time. The content was unique excellent quality. The keywords were based on misspelled words. Until Google and the others implemented the serps to show the correct spelling instead.
I survived because 80% the income was not involved nor related.
I'm aware of the panda update only because it's mentioned here. Even if some of the sites would be effected, I would've survive because 90% the income is not involved nor related.