JohnRoy - 4:38 pm on Mar 25, 2011 (gmt 0)

RE: have a decent site that has a chance to weather Google updates

This is a little off topic, but might be of some interest in this discussion.

By the time I reached the goal to rank in AltaVista, Google took over.

I survived because half the income was not involved nor related.

Then I rode the wave of Google for a while. Until they penalized anybody using the methods an outsourced 'seo specialist' did without my permission (=bulletin board spamming).

I survived because 70% of the income was not involved nor related.

A nice fortune was spent on a broad niche which skyrocketed for a very long time. The content was unique excellent quality. The keywords were based on misspelled words. Until Google and the others implemented the serps to show the correct spelling instead.

I survived because 80% the income was not involved nor related.

I'm aware of the panda update only because it's mentioned here. Even if some of the sites would be effected, I would've survive because 90% the income is not involved nor related.

I diversify.