rogerd - 11:29 am on Apr 22, 2011 (gmt 0)
To underscore my earlier point, I just saw that on Amazon's Top 50 digital best-seller list 15 were priced at or less than $5, and 7 were $.99 titles from the same thriller author named John Locke.
Will the ultra-cheap ebook become a major business model? I can't see Dan Brown or John Grisham adopting it in the near future. But the cheaper the ebook is, the less sense it makes to try to avoid paying for it.