rogerd, corporate sponsorship of intellectual property has been around for a long time. In fact, I have a handful of DVD's of top grossing films I acquired from cereal boxes.
Corporate sponsorship has it's disadvantages as well. As an example, an author I know had his latest book sponsored by a large company. The book is heavy on promoting products the corporation produces and receives poor reviews as a result. You get what you pay for sometimes.
The concept of low margin profits and high volume sales isn't new to the book publishing world. This is what is referred to in the trade as mass market paperbacks. Publishers will continue the practice in the digital world. It has little to nothing to do with piracy or intellectual property rights though.
EvertVd, I don't know what dying children in Africa have to do with Star Trek (and quite frankly don't care to know). But if you think Yahoo or any other site is going to subscribe to your Utopian beliefs about the free exchange of creative works, you've got a lot to learn my friend.