I don't have all the answers to that. It will require a completely new way of working and thinking. But one that will become inevitable because the alternative is total and complete restriction on all information and media which opens the road to censorship, big brother practices and selective knowledge distribution.
Maybe not during our lifetime, but someday. Progress should be about requiring more freedom and individuality not about more restrictions and more rules and laws.
Our economic/commercial system is one of the most restrictive and non-progressive, inflexible systems which will need to change at some point if we don't want to grind to a halt when it comes to social freedom.