Demaestro - 11:25 pm on Feb 24, 2011 (gmt 0)
I know, most will say that avoiding the technology won't solve the problem; but still it will slow it down like crazy.
It will slow down sales and revenue too.
You can't tell the market what it wants, you have to listen to what the market wants and give it to them. That is day 1 Of Sales and Marketing.
I understand how a person can be annoyed when someone takes something they made for sale and they get it for free.... but it is very important for that person to understand that 99 times out of 100 the people taking those works for free would not have paid for it otherwise.
1 book downloaded for free doesn't equal 1 lost sale. That is a fact.
If 1 of those people who wouldn't buy the book but downloaded the book tells people about how great the book is then people who may not have heard about the book may go out and pay for a copy.
It is a basic promotional model. You give away some books for free as a promotion to people who wouldn't have bought them otherwise and hope their word of mouth sells some books.
It was pointed out that the more successful you become the less that promotional model helps which I agree with, but I am not so worried about the big guys, they make money, I worry about the guys trying to make it big. I don't think that free sharing hurts them more that it helps.
But in no way is a freebie of something a creator wants to sell a benefit to the creator.
It can be