alika - 11:42 am on Jul 14, 2010 (gmt 0)
Is this site specifically about the World Cup? If so, create a category on the 2010 games, then one for the next one in Brazil and report on the news about that.
But don't delete it. It may be "out of date" but it can still bring traffic, albeit significantly lower prior to the games
One other option is to expand the site and cover other sports