You would think they would limit the pay model to articles/content that was unique, but most the "news" on their homepage is the same news you can get at 100 other news homepages for free.
I would not pay to read about the Netherlands/Brazil game with I can read it for free any where else.
Not optimistic about their approach. ESPN.com has a decent model, they offer paid subscriptions to unique commentary and analysis you will have trouble finding elsewhere. I don't pay for it, but I can see some die-hards paying for it.
But if ESPN were to charge me to view every article, I'd go to CBSSports.com. If CBS starts charging, I go to FoxSports.com. If they start charging, I go to ABCSports.com, etc.
You get the point. You can't charge for content that is freely available almost anywhere else.