weeks - 8:34 pm on Jun 8, 2010 (gmt 0)

Writing for the web is like writing everywhere. One big different is you have to worry more about how to control the context.

There is some good writing here at WW: I went looking for an example and easily found one.
This is pretty good writing:
[webmasterworld.com...]

First, a clear and concise question.
Second, a colorful statement that puts the question into the right context.
Third, argument is backed up with detail.
Finally, another source comes in with their own similar but different experience, again, in context.

Note that this post is full of jargon. Many will say to avoid that, but here is provides color and insight to even the casual reader. In this context, this example was perfect.