Syzygy - 5:36 pm on Mar 21, 2009 (gmt 0)

What you say is interesting. I suppose it depends on your target audience, though. I appreciate the notion of an 'average' reader, but sometimes feel that this statistical term gets in the way of things. If half of an audience is 'brighter' than the other half, and one provides content that is 'average' in its intellectual tone and vocabulary, isn't it the risk that the smarter ones will feel patronised?

I certainly wouldn't consider the web to be 'less intellectual', but guess it depends on where you hang out and with whom... ;-)

Syzygy