nicolebeckett - 8:15 pm on Jul 20, 2010 (gmt 0)

I'm always amazed by the people who think that they can get quality content for a couple of bucks. After all, the content you're publishing (both on-site and off) is a direct reflection of you and your business. Why would you trust that to a $1 writer?

Your content is what sets you apart from your competitors. If it's good, people will respect you and will be more likely to become a loyal customer. If your content is bad, it makes you look less credible and gives visitors a reason to leave. I've seen plenty of content that webmasters should be downright ashamed of and embarrassed by.

For anyone who's serious about building a successful online business, quality content is a must. And, yes, if you want quality, you're going to have to pay more.