ken_b - 7:11 pm on Dec 13, 2009 (gmt 0)

Is the home page important?

For sites where a lot, maybe the majority of their traffic enters through internal pages, the home page might seem less important.

But the home page is more than a traffic entry point.

Maybe more importantly the home page is the foundation stone that the site link structure is built on.

Next to page content, that link structure may be the most important on site reason the internal pages draw more traffic than the home page itself.

And that link structure plays a very important role in the user experience on a site.