More accurately, Mr. Murdoch is one of the protaganists in this thread. The subject is clearly about copyright, which is why it is in the "Content, Writing and Copyright" forum.
It does appear that there are those unable to distinguish between personality and principal.
Is there any evidence that "google love" has anything whatsoever to do with the points being made here? I see an awful lot of people posting critical thoughts that seem to have received fair amounts of google love, yet still have serious concerns about the issues under discussion - copyright and fair use.