londrum - 9:58 am on Nov 16, 2009 (gmt 0)

i wish that would happen. google keep on peddling this myth that your site is doomed to failure unless they give you traffic.
it's almost become a bone fide fact -- google controls the destiny of everyone's web-based business.

they need people to keep on believing that, because their entire business model is built on our content. as soon as we start taking our content away their own product will begin to suffer.

the idea that google could harm murdoch's worldwide publishing empire of papers, tv and satellite stations by taking their links out of their engine, which murdoch has already said is not delivering the goods anyway, is crazy.

what harm is it going to do murdoch if fox news drops in the serps? are they going to lose viewers on the TV? nope. and the same with sky. will the washington post start selling less papers on the newsstands? nope.

if people watch fox news on the telly, and want to go to the site, then they'll go to the site. they won't give up simply because google doesn't list it. they'll more likely decide that google is rubbish for missing it out.