D_Blackwell - 8:51 pm on Feb 28, 2009 (gmt 0)

And there you see the difference between a true copywriter and... someone else.

(I was being sarcastic :o) Awful of me, sorry)

I think that you caught an awful lot of truth in the first of those quotes. A first-rate copywriter will, as part of the job, demand to be supplied with the technical information, use, purpose, company background and reputation.....given the building blocks or the ammunition. A first rate copywriter can sell ice cubes to an Eskimo. The buyers might not be happy with the product, but the writer can sell it. That's the job.

I only involve myself in companies and products that I believe in (or at least have no reason to distrust), but I can afford to do so.

Useless products are constantly being introduced, skimming the quick buck, then the company folds up their tent and moves to another market. What percentage of infomercials alone meets this description?