Mr_Bo_Jangles - 10:26 am on Mar 6, 2008 (gmt 0)

OK, what we've done.

We send out a quarterly newsletter to about 600 clients and related entities.

We use Campaign Monitor software to do the sending - brilliant.

We used to send it full HTML e-mail, but because we really want our e-mails to get through the corporate software spam-traps, we've decided recently to now send a plain text e-mail with just a 'catchy' summary of the Newsletter contents, and a link to the Newsletter that we put up on the web - so they click the link, and they read the newsletter in their browser.

What we also do is have a Newsletter archive page on our web site with attractive screenshots (reduced in size) of each Newsletter - you want to read that newsletter, just click the screenshot.
It is very nice.

Anyone interested in having a look - just e-mail me.