webwoman - 5:42 pm on Jul 28, 2003 (gmt 0)
I think another factor in B2B is having lots and lots of pages. Pages that target the CEOs as well as the administrators, as well as the little guy who gets assigned to search for some solutions. You can not get away with a skimpy site on B2B. Add at least 3 pages per week - white papers, articles, commentaries, testimonials, technical data written for the non-techie, roi samples, case studies, tables and flow charts....LOTS of content.