ccDan - 9:28 pm on Sep 14, 2007 (gmt 0)

I have received so many cards over the years that are from similar types of companies that if there isn't something on the back to tell me what they do and it isn't obvious by the company name I typically never call or email them back. Therefore, to keep this from happening to me I decided to list a sampling of services on the back. This way if you turn over my card hopefully one of the things I have listed is something you need and you will call.

The flip side (no pun intended) of that is that if they don't see what they need listed, they will call someone else. So, it's perhaps better to be more general and less specific with something like "for all your ____ needs!"

Which you could squeeze on the front.

I'd bet that most people never read the backs of business cards except for when someone hands it to them and tells them there is something on the back. People will typically staple the card in their Rolodex or maybe scan it into an electronic card file. In either case, the back will never be seen again.