Fortune_Hunter - 9:48 pm on Sep 12, 2007 (gmt 0)

I don't think they're a real advantage any more; unless you've some striking branding or similar to put on the back.

I have a pretty wide portfolio of services I offer in my consulting practice so I use the back of the card to list those services, which includes the copywriting services. I have received so many cards over the years that are from similar types of companies that if there isn't something on the back to tell me what they do and it isn't obvious by the company name I typically never call or email them back. Therefore, to keep this from happening to me I decided to list a sampling of services on the back. This way if you turn over my card hopefully one of the things I have listed is something you need and you will call.