vincevincevince - 12:31 pm on Sep 12, 2007 (gmt 0)

I'll address the few I can:

2) Besides contact details, is it general practice to mention the the range of writing services she offers?

I've seen this frequently. More often shown than not shown. On reviewing business cards to look for someone for a task, those with a short list of services get a better chance.

3) Are one-sided cards preferred to two-sides business cards?

Double-sided are now the norm, so much so that I don't think they're a real advantage any more; unless you've some striking branding or similar to put on the back.

4) She has selected hand made paper cards. Are horizontal cards preferred or vertical business cards?

Horizontal every time. Once that card is in the card organiser or folder it must match all the other cards. Nobody wants to have to turn their head ninty degrees every time they flick through.

5) Is it okay to select a small image online and get it printed on the business card - say a picture of a pen or are their any issues related to this that she should know of?

No, not unless the image is licensed for such a use. I the first instance I'd suggest creating your own artwork or licensing some stock images. You may find some 'public domain' images which are suitable.