iseff - 2:25 pm on Jul 8, 2003 (gmt 0)

To me, this is just another indication of the way the whole economy is going these days. I think with things like Enron and other fallen companies, consumers are looking for people giving it to them straight. They dont want any of the bull$%&* that companies have been giving for years. Look at Deloitte Consulting's Bullfighter [dc.com] for instance. Who has seen a large company such as DC ever before come out with such a cool program to track the 'BS factor' of a document!?

Give it to your consumer straight, plain and simple. Whatever you possibly could lose in the short run, you'll gain way more in the long run.

Ian