TimmyMagic - 9:04 am on Jul 6, 2007 (gmt 0)

I'd put a promotional blurb of and link to the article on the homepage, or at least a prominent link to the article, and have plenty of links on the article page to related product pages on your site.

I have been trying to put links into the articles to product pages, and sometimes there are obvious opportunities. However most of the time there is not a natural link to the product page.

For example, let's say I sell widgets - and lots of variations of them. The articles are usually about the general concept of widgets and not about specific widgets, such as green or blue widgets. If in the article I mention something about green widgets then I link naturally to the green widgets product page. However, because these are few and far between, should I link on the keyword widgets, and direct this link to the home page, where all the widgets are listed? Or is this bad form?

Are there any other things I could do? I was thinking perhaps of having something at the bottom of the article such as 'editors choice: We recommend.....' followed by a link to a widget page. Does anyone have tips on how to make this look natural? Or any other ideas?