kneoteric_V - 6:41 am on Feb 12, 2007 (gmt 0)

In My opinion, web wiewers spend first 4 seconds to scan the relevance and authority of the article open in front of him (her). Therefore, the caption and initial 3 lines should be very catchy and powerful, as well.

Secondly, if he finds it of his interest, we would sepnd another minute (60-70 seconds) to go through further. Here, comes the 'real information' part.

Further, if he still finds it interesting, he would devote minimum 3 more minutes to read it.

Thgerefore, he would spend average 4-5 minutes where he can read as many as 1200 words.

Ideally, my articles are 240 - 400 words, spread out in 4-5 paragraphs: the prelude, information part, humour, inference and call for action...
Some time I write upto 800 words for technical write ups.