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econman - 12:42 pm on Sep 7, 2006 (gmt 0)


The journalism analogy works for most information-providing websites. Direct mail catalogs work as a good analogy for many ecommerce sites.

There are also important differences. For instance, the optimal length paragraph on the web is a little shorter than what would be optimal for a journalist working on a newspaper or magazine, and a lot shorter than would be optimal for a non-fiction book.


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