Stefan - 2:12 am on Sep 4, 2006 (gmt 0)

Everyone agrees that content is king, but what exactly constitutes good content?

It's uniqueness. Much of the internet is pure dross, with cookie cutter affiliates, lyric sites, pseudo-directories, MFA's, whatever, making up 95% of it. The sites that naturally rise to the top are not dross, they're supplying the best information in their particular field.

Content isn't something that can be pumped out of an SEO scheme, it's the real deal, which visitors will spot immediately when they first visit the website. It's the sort of thing that will inevitably cause the site to be seen as an authority (and attract unsolicited inbound links), because that's what it is.

[In my perhaps overly-optimistic opinion, etc.]