jlr1001 - 9:58 pm on Aug 28, 2006 (gmt 0)

In this case I think you'll be best suited to create some type of "bulk" plan...

X dollars = copy for Y ads...

Also, most people I've spoken with (and provided this service for) like/expect you to include some form of campaign management in the package.

So I might charge, say, $500 on up to setup the campaign with a certain number of ads (I include some basic form of keyword research to set up the corresponding ad groups). Then I charge a monthly maintenance fee for tweaking the campaign to sustain a certain click-thru rate...

So the question of how much per ad is difficult to answer, and could be difficult for a client to hear especially when they're looking at four lines of text...

-jlr1001