raja4 - 4:11 pm on May 27, 2003 (gmt 0)

Great information. Thank you digitalghost.

I used to have a web site for a product and used almost all the tricks mentioned by digitalghost and we got between 15-30 orders each day.

Now manufacturer control the web site related to product since January. Their site is better looking than ours but we get only 1-3 orders a day with almost same ranking in search engines.

Why? Their copy is weak. No flow if information that may lead to a sale. They have professional traditional marketing staff, better web and graphic designers but I don't see any use of AIDA Formula.