gopi - 4:47 am on May 26, 2003 (gmt 0)

Lisaevenson , E-commerce is not Microsoft's main sales channel . They push their S/W largely thro OEM's and retail partners ... So they have to design their website mainly as a informational/support channel rather than as sales...

Dell is a big respected company in the same area and we know E-commerce is their biggest producer ... If you check their website you can see most of the techniques mentioned by DG . They feature tons of free offers / time senstive promotion etc etc ...

Hard Sell always works and that too for consumer goods! . The only place it may not work is in B2B .

I always increase conversion with a Bigger size "Click here and Buy Now" link , ya it make my site look ugly but i dont care until it produces more sales :)

[edited by: gopi at 5:02 am (utc) on May 26, 2003]