lisaevenson - 3:56 pm on May 25, 2003 (gmt 0) Is this your intented audience? Thoughts? Lisa
I have to disagree to an extent on your advice, Digihost. I'm a copywriter and have written more copy and studied writing more than I care to think of. Personally, and I think it is universal, the mini sales sites are a huge turn off and blatent promotional language like this on legitimate corporate sites is a big no-no. Yes, you use marketing and promotional language, but you should avoid the buy-now-or-die technique on legitimate business operations. Reference IBM or Microsoft as examples. Mini sales sites, sure hype up the product and convert to a sale. But, legit businesses can kill their reputation using this sort of copy.
Is this your intented audience? Thoughts?