Hawkgirl - 9:54 am on May 25, 2003 (gmt 0)

Topic of this thread: from first click to cart. How about this curveball?

I've got a new set of sites I'm working on that are web-to-phone. That is, customers can't click and buy anything - the sites are lead generating sites and I need customers to call our 1-800 number.

This particular product has a complicated sales process, with extremely high-end users. They need handholding and the ordering of the product can't be handled online. However, people look for tons of information for this product online. I want them to find me, have confidence, and call in to order from me.

Do you think there's a need for a different style of copywriting (either slightly or drastically) because of the different type of call to action? If so, how would it be different?