digitalghost - 12:39 pm on May 19, 2003 (gmt 0)

>>and in a lot of sites I see sadly lacking

Copy for websites seems to be an afterthought. The tech aspect of the web ensures that the coders and graphic artists are in on the development from the beginning and the job of writing copy is delegated to someone that can string together coherent paragraphs.

As the web continues to develop commercially I think you'll see more attention paid to copy. The direct marketers certainly seem to know the value of copy, unfortunately, they were also the first group to recognize how effective spamming can be. ;)

As websites mature they'll reach traffic plateaus and then the emphasis will switch to increasing conversion rates rather than simply increasing traffic. It hasn't happened nearly as fast as I thought it would though. I know people that will spend all day tweaking a graphic and churn out 10 pages of copy in an hour...