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dmorison - 11:44 am on May 17, 2003 (gmt 0)
Does anyone from the UK know where this sort of language stands from a legal point of view? What you're offering is effectively a sale, and therefore is subject to sale of goods act legislation regarding the previous price of the product... ...but maybe it does not constitute a sale if the text is persistent, in which case... Doesn't the fact that this sort of language is persistent annoy customers? If I read "Buy today and get a 50% discount" i'll think to myself - yeah yeah, i'll still be able to get a 50% discount tomorrow. Why not just emphasise your price at half the amount?
digitalghost - thanks for the great insight. Order Today and Shipping is Free or Act Now And We'll Take 50% Off The Purchase Price