sun818 - 3:22 pm on May 28, 2003 (gmt 0)

Hi, see msg#24 by Brett_Tabke:
Content for the smaller site: what to include [webmasterworld.com]

"The more info in decreasing levels you can give the better."

I've applied this technique to two specific products I sell and its taken me to #1 on Google for many keywords. You do become the authority on the niche product if you provide unique, quality information.

1) No matter how small, if a question from a customer is relevant to your product, you just received an idea for a new informational page.
2) Wouldn't hurt to include a "buy it now" button on every informational page.
3) Who are your competitors? I receive sales from competitor keywords because I rank better than them in search engines for the similar product.