Sorry, webpundit, you were mistaken.
It is not necessary to mention a product by name to discuss "effectively listing a 1 product site."
It's notable that we never heard from webpundit again, even though webpundit was the one asking for the specifics.
In most threads it is not necessary to drop a url, mention the industry, or mention the product because you narrow the discussion to one application, whereas discussing a topic in broad terms will expand the discussion to embrace a range of industries, products, and situations.
I hope some people learn something positive from this thread.