Hawkgirl - 10:23 pm on Jun 6, 2003 (gmt 0)

I find that I write copy differently depending on how I think people will find it. If I know someone is going to land on a page through a Google search, the tone of the copy will be very different than if I know someone is going to land on a page after several clicks of navigating through the site.

I suppose this will make for an inconsistent user experience for those few people who read LOTS of things on the site. But those folks are few and far between.

I could probably do a better job of pulling everything together in a common voice - and still keep the different objectives of the pages intact.

Now I just need to find the time to go back and crank through it all. :)