Jenstar - 6:45 pm on May 21, 2003 (gmt 0)

I think many copywriters find their tone tends to creep into whatever they are writing.

There are times when I can sit down and write for hours, resulting in consistent and well written pieces. But when it is a subject that I find boring or tedious, that I tend to rush it just to get it over with. Those are the pieces I always need to go back over and edit about a week later, and only then will it result in the same tone as the rest of the articles.

I also find that sometimes when I am writing about a subject that hits close to home that my writing tends to be have a completely different voice and tone. I tend to bring my passion on the subject into the article to a greater extent than if it was on a topic I didn't personally care about. Sometimes these articles can stay in their original form, and they work well this way, but I often find I need to go over these a couple times to be sure that it doesn't sound too over the top.