tedster - 8:18 am on Apr 13, 2003 (gmt 0)

That's a topic near to my heart, digitalghost. One of the challenges I face is that I write for clients, rarely for myself. And I hardly ever create a site all at once and then its done - they're all much more of a process than a thing.

Early in our relationship a client can be very insistent that I do only minimal editing. Later they give me more latitude, and even pay me to write copy from raw materials. So a site that I work with often develops an uneven tone, and there almost never seems to be a time to rework older pages unless something just jumps out as very wrong.

Another challenge for me is that I am a bit of a sponge, and we're all surrounded by arid business language. Somewhere along the line, a lot of people got the idea that businesses should sound like lifeless drones, and our environment is filled with that colorless langauge. I need to follow a strong discipline not to lapse into that same stupid swamp.