skibum - 7:15 am on Feb 3, 2003 (gmt 0)

I think this is especially true in the book testimonial arena. If ya just look at net marketing related books, it all the authors giving each other testimonials, so they all have great recomendations from recognizable names.

If testimonials are gonna be put up on the site, they should be real.

When looking at a site, it would be nice to be able to tell if they were real and unsolicited - no chance of that.