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-- Content, Writing and Copyright
---- testimonials must be real?


Lots0 - 8:54 pm on Jan 19, 2003 (gmt 0)


I don’t know about anyone else but I think testimonials should be real.

I have only used testimonials one time to sell some software, the testimonials were real and even had contact info so people could contact the companies and people that had written testimonials. If I remember correctly approximately 88% of the purchasers contacted one of the people or companies giving the testimonials before they purchased.

So IMO it’s not just good ethics...It’s good business.


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