Syzygy - 4:16 pm on Nov 29, 2005 (gmt 0)

So do you let them write their own bio?

Yes. Although what gets used is at your discretion.

What do you mean by "how you present the writer"?

You could say that "Fred Smith is a freelance writer", or "Fred Smith is a freelance writer specialising in the subject of widgets."

You can present them as an anonymous freelance writer who no one has ever heard of before... Or, you can present them as being an authority-type figure - as someone who specialises in the particular subject matter and thus knows what they're talking/writing about.

Who would you be more inclined to believe? Fred Smith the 'anonymous' freelancer, or Fred Smith the specialist writer?

Presenting the writer as someone who knows what they're talking about generally increases the credibility factor with the reader/visitor.

Syzygy