SEOtop10 - 5:45 pm on Nov 23, 2005 (gmt 0)

You or your company issues a press release to announce some development of interest to the general people. This is for assistance of the press people who are supposed to create this themselves but you are helping them out by offering a base work.

If you keep it hype free and objective and write in 3rd person as if the reporter has written this, they publish this with minimum edits. Once your release raises a red flag, the reporter may publish it with edits or trash it totally depending on the importance of the news.