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edit_g - 4:45 am on Nov 8, 2005 (gmt 0)
There's nothing worse (well, there's lots of things that are worse, but you know what I mean) than finding that a press release that you approved has gone out with a spelling or grammar mistake.
A little practical note from me - when I go over press releases I like to put a diagonal line through each word with a pencil as I read through it. It helps you focus on each word and, since your brain has a habit of skipping words it doesn't consider important, helps to make sure that you read each one.