zulu_dude - 11:46 am on Aug 23, 2005 (gmt 0)

Isn't the common advertiser-webmaster deal just as trust-based as this? If a company approaches a webmaster and asks them to place an ad based on CPM, don't they place just as much trust in the webmaster that they're not going to get ripped off?

In practise, one could implement a small counter on the page that is pulled from the writer's page or the page of a 3rd party. Then the number of article views would be able to be independently verified.

I think this idea would appeal more to people who aren't established writers. Obviously if someone could be guaranteed say $100 for an article as opposed to the 'possibility' of $150 for the article, they'd go for the hard cash option. But if someone weren't an established writer and unable to command such prices, this method could work out better for them.