ronburk - 5:51 pm on Aug 8, 2005 (gmt 0)

"Oklahoma man caught stealing credit card information" is news; not evergreen. What is true today -- the Oklahoma man stealing -- may not be true tomorrow as an Oklahoma man may not be caught again stealing credit card info.

OTOH, by leaving that news blurb up forever, it gets a few hits a day. Then, perhaps, 3 years from now, I notice it gets a big (relatively speaking) spike in traffic. Upon investigation, I discover that there's a new law in Oklahoma about credit card theft that is affecting small businesses there. So, I quickly make a few pages devoted to that topic and capitalize on a topic that I never would have known was worthwhile if I hadn't created that page that was "news; not evergreen".

I let the search engines tell me what is evergreen. It's often not what I think it should be.