harleyx - 3:15 am on Jul 22, 2005 (gmt 0)

Reminds me of the The Art of War. Strategy versus Tactics. Evergreen has a high strategic value.

Tactics change when an environmental variable changes (time, location, weather, equipment, manpower, etc).

-How do you achieve top rankings in G/Y/M?
-What is the best page format for converting visitors into customers?
-Where can I get the best ROI from buying text links?

The answers to these questions change often, sometimes on a weekly/monthly basis.

Strategy is constant. My strategy is to get exposure, convert those viewers into customers, and convert those customers into return customers. Strategy is not subject to environmental changes. It was true 10 years ago, it's true today, and in another 10 years it will still be true.