webwoman - 8:14 pm on Mar 21, 2005 (gmt 0) [edited by: engine at 10:42 am (utc) on Mar. 22, 2005]
Don't forget testimonials from people who have used this service. Also, I would "personalize" the site as far as lead generation goes - make sure that there is a name and photo of an actual person who will consult them on the unique needs of their party. Email should be to email@example.com rather than firstname.lastname@example.org.
[edit reason] examplified [/edit]
[edited by: engine at 10:42 am (utc) on Mar. 22, 2005]